Introduction

There is no industry sector more ripe for digital transformation than Healthcare. Spiralling costs, inefficient systems, out dated infrastructure, queues and understaffing, broken patient experiences. After all, healthcare is the only business where the customer actually comes last. What we need is Healthcare 2.0 - more digital technology, more connected devices, more ubiquitous monitoring, AI driven logic, some patient apps even. In short, we need some design heroes to ride in and UX-ify the sh1t out of it!. Its time to disrupt healthcare, stand back and let the digital magic begin.

Frank Long is Owner Director of Frontend.com, and a survivor of the original (and so far best) dot com crash. Having started in UX design in the 1990s (yes you read that right!) he is practically immune to interface poisoning and can remember a time when user tests often started with the question "have you ever used the internet? Y N”. Before UX, Frank designed 27 microwave ovens.

Henry Poskitt is Owner Director of Frontend.com , he spends much of his time undoing the trouble caused by Frank at talks like this. He also likes to answer very hard technical questions during the Q+A session, and is extremely convincing on topics on which he is uncertain - a good skill to have. Frontend.com is a UX design consultancy based in Dublin, with an international client base. For over two decades we have shaped how everyday people interact with a broad spectrum of new technologies and services.

For the last 10 years we have focused on healthcare with clients such as Amgen, Accu-Chek, Merck, Mindmaze, Roche, among others. In 2016, Frontend initiated a social project on the future of Migrant healthcare in association with the UN and in collaboration with industry leaders and students from third level colleges across the country. For more information visit www.frontend.com